| The story will
be worth recording for it's own
sake. But, at the same time,
the book - in print, on CD and on
your website - will serve
useful functions for the organisation.
It will be objective, entertaining
and informative. It will demonstrate
why the company is a rewarding and
reliable organisation to trade with
and to work for.
Target
audiences for the book may include
some or all of the following groups:
|
| s |
Employees
and potential employees - Why
the Company is a good to work for
in terms of career prospects and job
satisfaction; encouraging a sense
of pride and identification with the
achievements of the Company. |
| s |
Existing
and potential customers
- Why they can depend on the
quality, value for money and reliability
of the Company and its products and
services. |
| s |
Shareholders,
or potential investors, or lenders
- Why the Company represents
a reliable and profitable investment. |
| s |
Opinion
formers - For authoritative
and easily assimilable background
information as a basis for responsible
news coverage and features. |
| s |
National
and regional government
- For the Company's contribution
to the national and local economy
and the community. |
| s |
Schools
and colleges - For
stimulating information - often for
project work - about the firm and
its industry and how they offer interesting
and rewarding careers. |
| s |
The
community at large, nationally and
locally - For the
Company's contribution to the economy
and good community causes such as
education, social welfare, sport and
the environment. |
|
|
